enquiries@bedfordwebsitedesign.co.uk

Call: 07969 889462

Training with a Difference

Unlike other independent trainers we have been running our own local web design & online marketing business for many years. As such we understand the business challenges you face.Over the years we have worked out the easiest, quickest and cost effective yet unbelievably flexible way to create and manage your business website.Whether your business is completely online or you just need a basic website to promote your business, you won't be disappointed.In essence we will be sharing our formula and knowledge so you will be fast tracked to success!

We provide focus and advice for small businesses, not just technology

Our training courses are targeted towards small businesses that want more flexibility than the likes of Wix and Shopify. These companies usually start off cheap, quick and easy. However, they often very soon cost much more for an off the shelf inflexible template which you don't even own!Traditional training courses expect you to know which technologies to learn and their benefits but with so many options, this is unrealistic.We run these courses as there is a clear gap in the small business market place so you are unlikely to find an equivalent elsewhere.

Our Target Audience

This course will benefit either new or established small businesses who would like to design, host and manage their own website. Our foundation course requires only that you have basic computer skills. No prior training is expected but a basic knowledge of how the internet works would be helpful although this will be covered in the course as needed.We run a foundation course and a more advanced course both of which last only 1 day each as like you we know time away from your business has a negative impact on the bottom line. This allows you to have the maximum learning experience with the minimum time away from your business.Please note: The list of course contents may seem advanced but due to the nature of the tools used most of these functions will be automated.

How Does It Work?

Each participant is provided with a laptop for the course duration that is loaded with the necessary software for them to participate in the practical sessions. They will also receive a printed copy of the material covered by the course to keep which has space for them to write their own notes. Please note that the course contents is subject to change without notice if it is deemed the changes will better serve the course. Each 1 day course is charged at £300 per participant and full payment must be received within 48 hours of the course start date. Coffee, tea and water will be provided during breaks but participants are expected to either bring their own lunch or purchase lunch from the venue or nearby.

Locations And Available Dates

Each participant is provided with a laptop for the course duration that is loaded with the necessary software for them to participate in the practical sessions. They will also receive a printed copy of the material covered by the course to keep which has space for them to write their own notes. Please note that the course contents is subject to change without notice if it is deemed the changes will better serve the course. Each 1 day course is charged at £300 per participant and full payment must be received within 48 hours of the course start date. Coffee, tea and water will be provided during breaks but participants are expected to either bring their own lunch or purchase lunch from the venue or nearby.

Foundation course timetable

Duration: 1 day (09:00 - 17:00)
  • Individual introductions & expectations
  • Review the timetable & tools
  • Terminology
  • Overview of how the internet works
  • Domain Name Servers (DNS)
  • What is a website?
  • Introduction to domains and hosting
  • Domain registrars and who to use
  • Hosting providers and who to use

Mid-morning coffee break

  • Introduction to WordPress
  • What is a Content Management System (CMS)
  • Why use WordPress?
  • Walk through the dashboard
  • Pages
  • Posts
  • Differences between blogs and websites
Practical Session #1 (Using WordPress)
  • Designing a theme using Themler
Practical session #2 (Using Themler)

Lunch

  • Plugins
  • What is a plugin
  • Which plugins to use and why
  • Which plugins to avoid and why
Practical session #3 (Installing and configuring plugins)
  • Security
  • Why do you need security?
  • Overview of the security plugin
  • How do you know if the security of your website has been compromised?
  • SEO introduction
  • Keywords
  • Meta data
  • Overview of our  SEO plugin
  • Backups
  • What can be backed up
  • Why backup
  • When to backup
  • Updating versions of Plugins, Themler, WordPress or major changes to your website
  • Dependent on the frequency of changes to the website
  • Backups storage
  • Restoring backups
Practical session #4 (Setting up security and backups)
  • Overview of the advanced course

Course End




Advanced course contents

Duration: 1 day (09:00 - 17:00)
  • Individual introductions & expectations
  • Review the timetable & tools
  • Terminology
  •  SEO
  • Backlinks
  • Why do I need backlinks
  • Building backlinks
  • Google analytics
  • Introduction
  • Google webmaster tools
  • Introduction
  • Google AdWords
  • Introduction
  • Competitor analysis of keywords and backlinks
  • Which tools to use and how to use them

Mid-morning coffee break

  • Webshops
  • What is a webshop
  • Why not just sell on eBay or Amazon
  • Adding a webshop to an existing website
  • WooCommerce
  • What is WooCommerce
  • Products
  • Orders
  • User roles
  • Themler
  • Product templates
  • Shopping cart template

Lunch

  • Payment Gateways
  • What is a payment gateway?
  • How do I use a payment gateway?
  • Which plugins and gateways to use
  • HTTPS/SSL
  • Why use HTTPS?
  • certificates
  • Other uses for WooCommerce
  • Reservations and bookings
  • Subscriptions
  • The WooCommerce Extensions website

Course End